This is a culmination of logos I have designed over the years. I've used this project to approach designing and redesigning logos from a more formulaic approach to ensure legibility of the logo at very small sizes.
Approaching logo design by prioritizing scale and legibility.
Process - Line-weight and scaleStarbucks - RedesignStarbucks - Redesign
Designing a logo at it's smallest size makes it easier to design a more legible logo.
